Wednesday 27 December 2017

Digital marketing



What is Digital Marketing !!!


There are a number of ways brands can use digital marketing to benefit their marketing efforts. The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customers feel supported and valued. 


The use of social mediainteraction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them. As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.

What are the benefits of Digital Marketing!!!

Ease of access
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email, etc. 

Competitive advantage
By using Internet platforms, businesses can create a competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information.

Effectiveness
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively.